Our trademark

 
Caleffi Franco was founded in 1961 and specialised in the manufacture of
valves and fittings for heating systems.
The company logo was a green drop composed of the initials of the
founding entrepreneur; a graphics symbol which, with a few changes, was
to accompany the brand throughout its life. In the 1970’s the name of the
company changed to Caleffi S.p.A. & Co., which was set alongside the
green drop logo in which the initial ‘f’ of the founder was changed to ‘+’ to
symbolise the new situation: the company, now larger, had become a joint
stock company.
The success of ‘Caleffi componenti idrotermici’ (Caleffi heating system
components) in the 1990’s was followed by that of ‘Caleffi Hydronic
Solutions’ without ever abandoning the original logo or even the green
colour, another lasting and distinctive sign of the company’s success. It was
chosen as symbolic of water in practice and in the standards and
regulations, and it has brought us good luck over the years.
Today the C+ is a graphic sign conveying Caleffi’s corporate identity: it is
visible on the packaging, on the vehicles, on the technical documentation
and points at the brand spread on the international market. The C+ shows
the growth of a company that, not forgetting its past and tradition, wants to
give renewed impulse to its commercial policy.

 
Although our core business is the manufacturing of components for heating
and domestic water plants, we wanted to focus on and convey the idea of
the added value we give our customers, which is to say services provided
in a strong customer care perspective that differentiate our brand from the
competitors: pre- and post-sales assistance; plant consulting; active
participation to certain designing stages.
Hydronic Solutions is a word combination that avoids localisation problems:
we chose these two terms because they are intuitively understood
everywhere even if they are not translated into other languages. Hydronics
belongs to our field’s technical terminology in all main markets we are
addressing; Solutions hints at the fact that our products are delivered
together with our technical know-how and assistance focused on our
customers’ needs.
Furthermore, the above pay-off does not focus on a too defined industry
sector, but it can cover other lateral fields (we think of Profile, our building
automation product) by giving us the chance to be a Group with
differentiated product lines.